{"id":13523,"date":"2025-07-14T15:24:24","date_gmt":"2025-07-14T12:24:24","guid":{"rendered":"https:\/\/www.ozkokhukuk.com\/?p=13523"},"modified":"2025-10-21T11:33:23","modified_gmt":"2025-10-21T08:33:23","slug":"franchise-sozlesmelerinde-ucret-turleri","status":"publish","type":"post","link":"https:\/\/www.ozkokhukuk.com\/en\/franchise-sozlesmelerinde-ucret-turleri\/","title":{"rendered":"Franchise S\u00f6zle\u015fmelerinde \u00dccret T\u00fcrleri"},"content":{"rendered":"<h2>Franchise S\u00f6zle\u015fmelerinde \u00dccret T\u00fcrleri: Giri\u015f \u00dccreti, Kullan\u0131m \u00dccreti, Reklam Katk\u0131 Pay\u0131<\/h2>\n<h2>Giri\u015f<\/h2>\n<p>Franchise s\u00f6zle\u015fmeleri, kar\u015f\u0131l\u0131kl\u0131 y\u00fck\u00fcml\u00fcl\u00fcklere dayanan \u00f6zel hukuk s\u00f6zle\u015fmeleridir. Franchise alan, franchise verenin marka, sistem, know-how, organizasyon ve i\u015f modeli gibi unsurlar\u0131ndan yararlanarak ticari faaliyet y\u00fcr\u00fct\u00fcr. Bu yararlanman\u0131n kar\u015f\u0131l\u0131\u011f\u0131 olarak \u00e7e\u015fitli \u00fccretler \u00f6der. Bu makalede franchise s\u00f6zle\u015fmelerinde yer alan ba\u015fl\u0131ca \u00fc\u00e7 \u00fccret t\u00fcr\u00fc ele al\u0131nacakt\u0131r: giri\u015f \u00fccreti, kullan\u0131m \u00fccreti ve reklam katk\u0131 pay\u0131.<\/p>\n<h2>1. Giri\u015f \u00dccreti (Entry Fee)<\/h2>\n<p>Giri\u015f \u00fccreti, franchise sistemine kat\u0131l\u0131m i\u00e7in tek seferlik olarak \u00f6denen bedeldir. Bu \u00fccret, franchise alan\u0131n know-how, marka, organizasyon ve ba\u015flang\u0131\u00e7ta verilen e\u011fitim hizmetlerinden yararlanmas\u0131na kar\u015f\u0131l\u0131k al\u0131n\u0131r. Genellikle s\u00f6zle\u015fmenin ba\u015f\u0131nda pe\u015fin olarak tahsil edilir ve sabit bir bedel \u00fczerinden belirlenir.<\/p>\n<h1><img decoding=\"async\" class=\"lazyload alignleft wp-image-13524\" src=\"https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together.jpg\" data-orig-src=\"https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together.jpg\" alt=\"\" width=\"476\" height=\"326\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27476%27%20height%3D%27326%27%20viewBox%3D%270%200%20476%20326%27%3E%3Crect%20width%3D%27476%27%20height%3D%27326%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together-200x137.jpg 200w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together-300x205.jpg 300w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together-400x274.jpg 400w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together-600x411.jpg 600w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together-768x526.jpg 768w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together-800x548.jpg 800w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together-1024x701.jpg 1024w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together-1200x822.jpg 1200w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together-1536x1052.jpg 1536w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/business-people-shaking-hands-together.jpg 1577w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/h1>\n<h2>2. Kullan\u0131m \u00dccreti (Royalty Fee)<\/h2>\n<p>Kullan\u0131m \u00fccreti, franchise alan\u0131n franchise verenin markas\u0131n\u0131, sistemini ve i\u015f modelini kullanmaya devam etti\u011fi s\u00fcrece \u00f6demek zorunda oldu\u011fu bedeldir. Bu \u00fccret genellikle ayl\u0131k ya da y\u0131ll\u0131k olarak \u00f6denir ve franchise alan\u0131n cirosu \u00fczerinden belirli bir y\u00fczde oran\u0131 (%1 ila %10 aras\u0131 gibi) olarak al\u0131n\u0131r. Bu \u00fccret, markadan ve sistemden s\u00fcrekli faydalanman\u0131n bedeli olarak g\u00f6r\u00fcl\u00fcr.<\/p>\n<h2>3. Reklam Katk\u0131 Pay\u0131 (Advertising Fee)<\/h2>\n<p>Franchise veren, markan\u0131n tan\u0131t\u0131m\u0131 ve pazarlanmas\u0131 amac\u0131yla reklam kampanyalar\u0131 d\u00fczenler. Bu faaliyetlerin finansman\u0131 i\u00e7in franchise alanlardan reklam katk\u0131 pay\u0131 tahsil edilir. Bu bedel, sabit olabilece\u011fi gibi ciro \u00fczerinden bir oran \u015feklinde de belirlenebilir. Reklam giderleri genellikle b\u00f6lgesel ya da ulusal d\u00fczeyde planlan\u0131r ve t\u00fcm franchise alanlara fayda sa\u011flayacak \u015fekilde uygulan\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00dccretlerin Belirlenmesinde Dikkat Edilecek Hususlar<\/h2>\n<ul>\n<li>\u00dccretlerin a\u00e7\u0131k ve net olarak s\u00f6zle\u015fmede d\u00fczenlenmesi gerekir.<\/li>\n<li>Kullan\u0131m ve reklam \u00fccretleri, ciroya oranl\u0131 olarak d\u00fczenlenmi\u015fse hesaplama y\u00f6ntemleri a\u00e7\u0131k\u00e7a belirtilmelidir.<\/li>\n<li>Giri\u015f \u00fccretinin iadesi, yaln\u0131zca s\u00f6zle\u015fmenin erken feshi gibi \u00f6zel durumlarda g\u00fcndeme gelebilir<a href=\"https:\/\/www.ozkokhukuk.com\/tr\/iletisim\/\" target=\"_blank\" rel=\"noopener\">.<\/a><\/li>\n<\/ul>\n<h2>Sonu\u00e7<\/h2>\n<p><a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuat?MevzuatNo=6098&amp;MevzuatTur=1&amp;MevzuatTertip=5\" target=\"_blank\" rel=\"noopener\">Franchise s\u00f6zle\u015fmeleri<\/a> kapsam\u0131nda al\u0131nan \u00fccretler, franchise sisteminin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve taraflar aras\u0131ndaki i\u015fbirli\u011finin adil \u015fekilde devam\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Giri\u015f \u00fccreti, sistemin ba\u015flang\u0131\u00e7 maliyetlerini kar\u015f\u0131larken; kullan\u0131m \u00fccreti, marka ve sistemin s\u00fcrekli kullan\u0131m\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131d\u0131r. Reklam katk\u0131 pay\u0131 ise t\u00fcm franchise birimlerinin ortak faydas\u0131 i\u00e7in y\u00fcr\u00fct\u00fclen tan\u0131t\u0131m faaliyetlerinin finansman\u0131n\u0131 sa\u011flar. \u00dccretlerin miktar\u0131, oran\u0131 ve \u00f6deme y\u00f6ntemleri a\u00e7\u0131k\u00e7a belirlenmeli; \u00f6zellikle kullan\u0131m ve reklam \u00fccretleri ciroya oranl\u0131 ise, ciro tan\u0131m\u0131 da s\u00f6zle\u015fmede detayland\u0131r\u0131lmal\u0131d\u0131r. Bu sayede hem \u015feffafl\u0131k sa\u011flan\u0131r hem de olas\u0131 uyu\u015fmazl\u0131klar\u0131n \u00f6n\u00fcne ge\u00e7ilir.","protected":false},"excerpt":{"rendered":"<p>Franchise S\u00f6zle\u015fmelerinde \u00dccret T\u00fcrleri: Giri\u015f \u00dccreti, Kullan\u0131m \u00dccreti, Reklam Katk\u0131 Pay\u0131 Giri\u015f Franchise s\u00f6zle\u015fmeleri, kar\u015f\u0131l\u0131kl\u0131 y\u00fck\u00fcml\u00fcl\u00fcklere dayanan \u00f6zel hukuk s\u00f6zle\u015fmeleridir. Franchise alan, franchise verenin marka, sistem, know-how, organizasyon ve i\u015f modeli gibi unsurlar\u0131ndan yararlanarak ticari faaliyet y\u00fcr\u00fct\u00fcr. Bu yararlanman\u0131n kar\u015f\u0131l\u0131\u011f\u0131 olarak \u00e7e\u015fitli \u00fccretler \u00f6der. Bu makalede franchise s\u00f6zle\u015fmelerinde yer alan ba\u015fl\u0131ca \u00fc\u00e7 \u00fccret t\u00fcr\u00fc ele [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[679,325,328,45,279,201,380,156,202,434,667,684,151,339,324,173,289,1,278,922],"tags":[947,949,950,948,954,952,951,956,923,953,957,955,941,926,942,943,945,944,946],"class_list":["post-13523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-guncel-mevzuat","category-avukat-tavsiyeleri","category-avukat-tavsiyeleri-bursa","category-blog","category-borclar-hukuku","category-bursa-avukat","category-bursa-avukat-hizmetleri","category-bursa-hukuk","category-bursa-hukuk-burosu","category-bursa-hukuk-rehberi","category-guncel-hukuki-sorunlar","category-hak-arama-ve-yasal-surecler","category-hukuk","category-hukuk-rehberi","category-hukuki-bilgilendirme","category-hukuki-danismanlik","category-hukuki-surecler","category-makaleler","category-turk-borclar-hukuku","category-turk-ticaret-kanunu","tag-advertising-fee","tag-ciro-uzerinden-ucret","tag-franchise-baslangic-ucreti","tag-franchise-bedeli","tag-franchise-ciro-orani","tag-franchise-finansmani","tag-franchise-reklam-ucreti","tag-franchise-seffaflik","tag-franchise-sozlesmesi","tag-franchise-sozlesmesi-ucret-duzenlemesi","tag-franchise-surdurulebilirlik","tag-franchise-ucret-hesaplama","tag-franchise-ucreti","tag-franchising-sistemi","tag-giris-ucreti","tag-kullanim-ucreti","tag-marka-kullanim-hakki","tag-reklam-katki-payi","tag-royalty-fee"],"_links":{"self":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts\/13523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/comments?post=13523"}],"version-history":[{"count":7,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts\/13523\/revisions"}],"predecessor-version":[{"id":13554,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts\/13523\/revisions\/13554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/media\/13524"}],"wp:attachment":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/media?parent=13523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/categories?post=13523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/tags?post=13523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}