{"id":13562,"date":"2025-07-25T12:27:55","date_gmt":"2025-07-25T09:27:55","guid":{"rendered":"https:\/\/www.ozkokhukuk.com\/?p=13562"},"modified":"2025-10-21T11:43:42","modified_gmt":"2025-10-21T08:43:42","slug":"ttk-m-54-kapsaminda-degerlendirme","status":"publish","type":"post","link":"https:\/\/www.ozkokhukuk.com\/en\/ttk-m-54-kapsaminda-degerlendirme\/","title":{"rendered":"Genel \u0130\u015flem \u015eartlar\u0131 ve TTK m. 54 Kapsam\u0131nda De\u011ferlendirme"},"content":{"rendered":"<h1>Genel \u0130\u015flem \u015eartlar\u0131 ve TTK m. 54 Kapsam\u0131nda De\u011ferlendirme<\/h1>\n<h2>Giri\u015f<\/h2>\n<p>Franchise s\u00f6zle\u015fmeleri, \u00e7o\u011funlukla franchise veren taraf\u0131ndan \u00f6nceden haz\u0131rlanm\u0131\u015f metinler olup, franchise alan a\u00e7\u0131s\u0131ndan pazarl\u0131k g\u00fcc\u00fc s\u0131n\u0131rl\u0131 olabilir. Bu durumda s\u00f6zle\u015fmede yer alan baz\u0131 h\u00fck\u00fcmler &#8216;genel i\u015flem \u015fart\u0131&#8217; niteli\u011fi ta\u015f\u0131yabilir. T\u00fcrk Ticaret Kanunu&#8217;nun 54. maddesi ise ticari hayatta haks\u0131z rekabeti engellemek amac\u0131yla bu t\u00fcr h\u00fck\u00fcmleri belirli ilkelere tabi tutmu\u015ftur.<\/p>\n<h2>Genel \u0130\u015flem \u015eart\u0131 Nedir?<\/h2>\n<p>Genel i\u015flem \u015fart\u0131, s\u00f6zle\u015fmenin kar\u015f\u0131 taraf\u0131 ile m\u00fczakere edilmeden, \u00f6nceden tek tarafl\u0131 olarak haz\u0131rlanan ve \u00e7ok say\u0131da s\u00f6zle\u015fmede kullan\u0131lmak \u00fczere d\u00fczenlenen s\u00f6zle\u015fme h\u00fck\u00fcmleridir. Franchise alan\u0131n bu h\u00fck\u00fcmlere a\u00e7\u0131k\u00e7a onay vermemesi halinde, s\u00f6zle\u015fmede bulunsa dahi ge\u00e7erlilikleri tart\u0131\u015fmal\u0131d\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignleft wp-image-13561\" src=\"https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document.jpg\" data-orig-src=\"https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document.jpg\" alt=\"\" width=\"333\" height=\"222\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27333%27%20height%3D%27222%27%20viewBox%3D%270%200%20333%20222%27%3E%3Crect%20width%3D%27333%27%20height%3D%27222%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document-200x133.jpg 200w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document-300x200.jpg 300w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document-400x267.jpg 400w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document-600x400.jpg 600w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document-768x512.jpg 768w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document-800x533.jpg 800w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document-1024x683.jpg 1024w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document-1200x800.jpg 1200w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document-1536x1024.jpg 1536w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/cropped-view-businesswomen-reading-document.jpg 1620w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/p>\n<h2>Genel \u0130\u015flem \u015eartlar\u0131n\u0131n Ge\u00e7erlilik Ko\u015fullar\u0131<\/h2>\n<ul>\n<li>Franchise alan\u0131n a\u00e7\u0131k\u00e7a bilgilendirilmi\u015f olmas\u0131<\/li>\n<li>H\u00fck\u00fcmlerin m\u00fczakere edilmi\u015f olmas\u0131<\/li>\n<li>A\u015f\u0131r\u0131 y\u00fck\u00fcml\u00fcl\u00fckler i\u00e7ermemesi<\/li>\n<li>D\u00fcr\u00fcstl\u00fck kural\u0131na uygunluk<\/li>\n<li>Hakkaniyete ayk\u0131r\u0131 olmamas\u0131<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>TTK m. 54 ve Haks\u0131z Rekabet \u0130lkesi<\/h2>\n<p><a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuat?MevzuatNo=6102&amp;MevzuatTur=1&amp;MevzuatTertip=5\" target=\"_blank\" rel=\"noopener\">T\u00fcrk Ticaret Kanunu m. 54<\/a>, haks\u0131z rekabeti tan\u0131mlarken d\u00fcr\u00fcstl\u00fck kural\u0131na ayk\u0131r\u0131 davran\u0131\u015flar\u0131 \u00f6zellikle vurgular. Taraflardan birinin di\u011ferini zay\u0131f durumundan yararlanarak dezavantajl\u0131 \u015fartlara zorlamas\u0131, haks\u0131z rekabet niteli\u011fi ta\u015f\u0131yabilir. Franchise verenin tek tarafl\u0131 olarak dayatt\u0131\u011f\u0131 a\u011f\u0131r h\u00fck\u00fcmler de bu kapsamda de\u011ferlendirilebilir.<\/p>\n<h2>Yarg\u0131tay Uygulamas\u0131<\/h2>\n<p>Yarg\u0131tay, franchise s\u00f6zle\u015fmesinde yer alan &#8216;giri\u015f \u00fccretinin hi\u00e7bir \u015fekilde iade edilmeyece\u011fi&#8217; gibi mutlak h\u00fck\u00fcmleri, genel i\u015flem \u015fart\u0131 kapsam\u0131nda incelemekte ve franchise alan\u0131n bu h\u00fckm\u00fc ger\u00e7ekten kabul edip etmedi\u011fini ara\u015ft\u0131rmaktad\u0131r. Aksi takdirde bu t\u00fcr h\u00fck\u00fcmler yaz\u0131lmam\u0131\u015f say\u0131labilir.<\/p>\n<h2>Uygulamada Riskli H\u00fck\u00fcmler<\/h2>\n<ul>\n<li>Giri\u015f \u00fccretinin iade edilmeyece\u011fine dair kat\u0131 d\u00fczenlemeler<\/li>\n<li>S\u0131n\u0131rs\u0131z ve s\u00fcresiz rekabet yasa\u011f\u0131 h\u00fck\u00fcmleri<\/li>\n<li>Tek tarafl\u0131 fesih hakk\u0131<\/li>\n<li>Franchise verenin t\u00fcm sorumlulu\u011fu d\u0131\u015flad\u0131\u011f\u0131 h\u00fck\u00fcmler<\/li>\n<\/ul>\n<h2>Sonu\u00e7<\/h2>\n<p>Franchise s\u00f6zle\u015fmeleri haz\u0131rlan\u0131rken, kar\u015f\u0131 taraf\u0131n pazarl\u0131k g\u00fcc\u00fcn\u00fc yok sayan ve a\u015f\u0131r\u0131 y\u00fck\u00fcml\u00fcl\u00fckler getiren h\u00fck\u00fcmlerden ka\u00e7\u0131n\u0131lmal\u0131d\u0131r. Genel i\u015flem \u015fartlar\u0131, franchise alan\u0131n bilgilendirilmedi\u011fi ve a\u00e7\u0131k\u00e7a kabul etmedi\u011fi takdirde ge\u00e7ersiz say\u0131labilir. Bu t\u00fcr h\u00fck\u00fcmler hem <a href=\"https:\/\/www.ozkokhukuk.com\/tr\/iletisim\/\" target=\"_blank\" rel=\"noopener\">Bor\u00e7lar Kanunu<\/a> hem de TTK m. 54 \u00e7er\u00e7evesinde denetime tabidir. Taraflar\u0131n ticari menfaatlerini dengeli \u015fekilde koruyan, \u015feffaf ve a\u00e7\u0131k h\u00fck\u00fcmlerle d\u00fczenlenmi\u015f franchise s\u00f6zle\u015fmeleri, hem i\u015f birli\u011fini g\u00fc\u00e7lendirir hem de olas\u0131 hukuki ihtilaflar\u0131n \u00f6n\u00fcne ge\u00e7er.","protected":false},"excerpt":{"rendered":"<p>Genel \u0130\u015flem \u015eartlar\u0131 ve TTK m. 54 Kapsam\u0131nda De\u011ferlendirme Giri\u015f Franchise s\u00f6zle\u015fmeleri, \u00e7o\u011funlukla franchise veren taraf\u0131ndan \u00f6nceden haz\u0131rlanm\u0131\u015f metinler olup, franchise alan a\u00e7\u0131s\u0131ndan pazarl\u0131k g\u00fcc\u00fc s\u0131n\u0131rl\u0131 olabilir. Bu durumda s\u00f6zle\u015fmede yer alan baz\u0131 h\u00fck\u00fcmler &#8216;genel i\u015flem \u015fart\u0131&#8217; niteli\u011fi ta\u015f\u0131yabilir. T\u00fcrk Ticaret Kanunu&#8217;nun 54. maddesi ise ticari hayatta haks\u0131z rekabeti engellemek amac\u0131yla bu t\u00fcr h\u00fck\u00fcmleri belirli [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1,679,325,328,45,279,201,156,202,151,339,324,173,278,922],"tags":[281,1012,1000,1007,923,1016,984,977,999,1010,1014,931,1019,1011,1013,1015,1018,1017,981,835],"class_list":["post-13562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler","category-2025-guncel-mevzuat","category-avukat-tavsiyeleri","category-avukat-tavsiyeleri-bursa","category-blog","category-borclar-hukuku","category-bursa-avukat","category-bursa-hukuk","category-bursa-hukuk-burosu","category-hukuk","category-hukuk-rehberi","category-hukuki-bilgilendirme","category-hukuki-danismanlik","category-turk-borclar-hukuku","category-turk-ticaret-kanunu","tag-borclar-kanunu","tag-durustluk-kurali","tag-franchise-alanin-haklari","tag-franchise-hukuk","tag-franchise-sozlesmesi","tag-franchise-sozlesmesi-hazirlanmasi","tag-genel-islem-sartlari","tag-giris-ucreti-iadesi","tag-hakkaniyet-ilkesi","tag-haksiz-rekabet","tag-pazarlik-gucu","tag-rekabet-yasagi","tag-seffaf-sozlesme","tag-sozlesme-denetimi","tag-sozlesme-muzakeresi","tag-tek-tarafli-fesih","tag-ticaret-hukuku","tag-ticari-menfaat-dengesi","tag-ttk-m-54","tag-yargitay-uygulamasi"],"_links":{"self":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts\/13562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/comments?post=13562"}],"version-history":[{"count":7,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts\/13562\/revisions"}],"predecessor-version":[{"id":13621,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts\/13562\/revisions\/13621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/media\/13561"}],"wp:attachment":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/media?parent=13562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/categories?post=13562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/tags?post=13562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}