{"id":13578,"date":"2025-08-05T13:30:05","date_gmt":"2025-08-05T10:30:05","guid":{"rendered":"https:\/\/www.ozkokhukuk.com\/?p=13578"},"modified":"2025-10-21T11:43:09","modified_gmt":"2025-10-21T08:43:09","slug":"rekabet-yasagi-ve-sadakat-borcu","status":"publish","type":"post","link":"https:\/\/www.ozkokhukuk.com\/en\/rekabet-yasagi-ve-sadakat-borcu\/","title":{"rendered":"Franchise S\u00f6zle\u015fmelerinde Rekabet Yasa\u011f\u0131 ve Sadakat Borcu"},"content":{"rendered":"<h1>Franchise S\u00f6zle\u015fmelerinde Rekabet Yasa\u011f\u0131 ve Sadakat Borcu<\/h1>\n<h3><strong>Anahtar Kelimeler: <\/strong><\/h3>\n<p>franchise s\u00f6zle\u015fmesi, rekabet yasa\u011f\u0131, sadakat borcu, franchise verenin menfaati, s\u00f6zle\u015fme sonras\u0131 rekabet yasa\u011f\u0131, <a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuat?MevzuatNo=6098&amp;MevzuatTur=1&amp;MevzuatTertip=5\" target=\"_blank\" rel=\"noopener\">Bor\u00e7lar Kanunu m. 27<\/a><\/p>\n<h2>Giri\u015f<\/h2>\n<p>Franchise s\u00f6zle\u015fmeleri, taraflar aras\u0131nda s\u0131k\u0131 bir i\u015fbirli\u011fini ve g\u00fcven ili\u015fkisini gerektirir. Bu ba\u011flamda franchise alan\u0131n s\u00f6zle\u015fme s\u00fcresince ve bazen sonras\u0131nda franchise veren ile rekabet etmemesi beklenir. Rekabet yasa\u011f\u0131 ve sadakat borcu, franchise sisteminin istikrar\u0131 ve marka de\u011ferinin korunmas\u0131 a\u00e7\u0131s\u0131ndan kritik \u00f6nemdedir.<\/p>\n<h2><img decoding=\"async\" class=\"lazyload alignleft wp-image-13579\" src=\"https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace.jpg\" data-orig-src=\"https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace.jpg\" alt=\"\" width=\"388\" height=\"258\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27388%27%20height%3D%27258%27%20viewBox%3D%270%200%20388%20258%27%3E%3Crect%20width%3D%27388%27%20height%3D%27258%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace-200x133.jpg 200w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace-300x200.jpg 300w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace-400x267.jpg 400w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace-600x400.jpg 600w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace-768x512.jpg 768w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace-800x533.jpg 800w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace-1024x683.jpg 1024w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace-1200x800.jpg 1200w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace-1536x1024.jpg 1536w, https:\/\/www.ozkokhukuk.com\/wp-content\/uploads\/2025\/07\/close-up-female-secretary-giving-financial-report-male-manager-workplace.jpg 1620w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/h2>\n<h2>Sadakat Borcu Nedir?<\/h2>\n<p>Sadakat borcu, franchise alan\u0131n franchise verenin menfaatlerini koruma ve zarar\u0131na olacak eylemlerden ka\u00e7\u0131nma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcd\u00fcr. Bu bor\u00e7, s\u00f6zle\u015fme s\u00fcresince ge\u00e7erlidir ve \u00e7o\u011fu zaman s\u00f6zle\u015fme sonras\u0131nda da rekabet yasa\u011f\u0131 h\u00fck\u00fcmleriyle desteklenir.<\/p>\n<h2>Rekabet Yasa\u011f\u0131 ve S\u00f6zle\u015fme S\u00fcresi<\/h2>\n<p>Franchise s\u00f6zle\u015fmesi s\u00fcresince franchise alan\u0131n, franchise verenin faaliyet konusu ile ayn\u0131 alanda faaliyet g\u00f6stermemesi beklenir. Bu, marka b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fcn korunmas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Ayr\u0131ca franchise verenin izni olmaks\u0131z\u0131n ba\u015fka \u00fcr\u00fcn veya hizmetlerin sat\u0131\u015f\u0131 da sadakat borcunun ihlali anlam\u0131na gelir.<\/p>\n<h2>S\u00f6zle\u015fme Sonras\u0131 Rekabet Yasa\u011f\u0131<\/h2>\n<p>S\u00f6zle\u015fmenin sona ermesinden sonra da devam eden rekabet yasa\u011f\u0131, <a href=\"https:\/\/www.ozkokhukuk.com\/tr\/iletisim\/\" target=\"_blank\" rel=\"noopener\">Bor\u00e7lar Kanunu m. 27<\/a> kapsam\u0131nda ge\u00e7erlilik \u015fartlar\u0131na ba\u011flanm\u0131\u015ft\u0131r:<\/p>\n<ul>\n<li>S\u00fcre: En fazla 2 y\u0131l<\/li>\n<li><span style=\"font-size: 16px;\">Yer: Co\u011frafi olarak s\u0131n\u0131rland\u0131r\u0131lmal\u0131 (\u015fehir, b\u00f6lge, semt vs.)<\/span><\/li>\n<li>Konu: Franchise sisteminin faaliyet alan\u0131yla s\u0131n\u0131rl\u0131 olmal\u0131<\/li>\n<\/ul>\n<h2>Rekabet Yasa\u011f\u0131n\u0131n Ge\u00e7erlili\u011fi ve S\u0131n\u0131rlar\u0131<\/h2>\n<p>Rekabet yasa\u011f\u0131, franchise alan\u0131n ekonomik \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fc a\u015f\u0131r\u0131 \u015fekilde s\u0131n\u0131rlamamal\u0131d\u0131r. E\u011fer yasa\u011f\u0131n kapsam\u0131 geni\u015f tutulursa ve franchise alan\u0131n ba\u015fka gelir kayna\u011f\u0131 kalmazsa, bu durumda yasa\u011f\u0131n ge\u00e7ersiz say\u0131lmas\u0131 m\u00fcmk\u00fcnd\u00fcr. Ayr\u0131ca yasa\u011f\u0131n yaz\u0131l\u0131 olmas\u0131 \u015fartt\u0131r.<\/p>\n<h2>Rekabet Yasa\u011f\u0131n\u0131n \u0130hlali ve Sonu\u00e7lar\u0131<\/h2>\n<p>Rekabet yasa\u011f\u0131n\u0131n ihlali halinde franchise veren:<\/p>\n<ul>\n<li>S\u00f6zle\u015fmeyi hakl\u0131 nedenle feshedebilir<\/li>\n<li>U\u011frad\u0131\u011f\u0131 zarar\u0131n tazminini isteyebilir<\/li>\n<li>Cezai \u015fart kararla\u015ft\u0131r\u0131lm\u0131\u015fsa bu tutar\u0131 talep edebilir<\/li>\n<\/ul>\n<p>Rekabet yasa\u011f\u0131n\u0131n ihlali, franchise sisteminin itibar\u0131na zarar verir ve m\u00fc\u015fteri \u00e7evresinin kayb\u0131na yol a\u00e7ar.<\/p>\n<h2>Sonu\u00e7<\/h2>\n<p>Franchise s\u00f6zle\u015fmesinde rekabet yasa\u011f\u0131 ve sadakat borcu, taraflar\u0131n kar\u015f\u0131l\u0131kl\u0131 g\u00fcven i\u00e7inde ticari faaliyetlerini s\u00fcrd\u00fcrebilmesi i\u00e7in zorunludur. \u00d6zellikle marka de\u011ferinin korunmas\u0131, m\u00fc\u015fteri sadakatinin s\u00fcrd\u00fcr\u00fclmesi ve ticari s\u0131rlar\u0131n gizlili\u011fi a\u00e7\u0131s\u0131ndan bu h\u00fck\u00fcmler olmazsa olmazd\u0131r. Ancak bu k\u0131s\u0131tlamalar\u0131n orant\u0131l\u0131, s\u00fcre ve yer bak\u0131m\u0131ndan s\u0131n\u0131rland\u0131r\u0131lm\u0131\u015f, yaz\u0131l\u0131 ve a\u00e7\u0131k olmas\u0131 gerekir. Aksi halde franchise alan\u0131n ekonomik \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fc a\u015f\u0131r\u0131 \u00f6l\u00e7\u00fcde s\u0131n\u0131rlayan h\u00fck\u00fcmler ge\u00e7ersiz say\u0131labilir. Bu nedenle rekabet yasa\u011f\u0131, her iki taraf\u0131n hak ve menfaat dengesini koruyacak \u015fekilde d\u00fczenlenmelidir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franchise S\u00f6zle\u015fmelerinde Rekabet Yasa\u011f\u0131 ve Sadakat Borcu Anahtar Kelimeler: franchise s\u00f6zle\u015fmesi, rekabet yasa\u011f\u0131, sadakat borcu, franchise verenin menfaati, s\u00f6zle\u015fme sonras\u0131 rekabet yasa\u011f\u0131, Bor\u00e7lar Kanunu m. 27 Giri\u015f Franchise s\u00f6zle\u015fmeleri, taraflar aras\u0131nda s\u0131k\u0131 bir i\u015fbirli\u011fini ve g\u00fcven ili\u015fkisini gerektirir. Bu ba\u011flamda franchise alan\u0131n s\u00f6zle\u015fme s\u00fcresince ve bazen sonras\u0131nda franchise veren ile rekabet etmemesi beklenir. Rekabet yasa\u011f\u0131 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[679,45,201,156,202,151,339,324,173,289,1,278,153,922],"tags":[1063,963,1067,1069,1072,1028,1064,1056,1068,987,1065,996,1071,931,1070,929,1011,1062,998,1018,1066],"class_list":["post-13578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-guncel-mevzuat","category-blog","category-bursa-avukat","category-bursa-hukuk","category-bursa-hukuk-burosu","category-hukuk","category-hukuk-rehberi","category-hukuki-bilgilendirme","category-hukuki-danismanlik","category-hukuki-surecler","category-makaleler","category-turk-borclar-hukuku","category-turk-ceza-kanunu","category-turk-ticaret-kanunu","tag-borclar-kanunu-m-27","tag-cezai-sart","tag-cografi-sinirlandirma","tag-ekonomik-ozgurluk","tag-franchise-hukuku","tag-franchise-sistemi","tag-franchise-verenin-menfaati","tag-hakli-nedenle-fesih","tag-iki-yillik-sure","tag-marka-degeri","tag-marka-korunmasi","tag-musteri-cevresi","tag-musteri-sadakati","tag-rekabet-yasagi","tag-rekabet-yasaginin-ihlali","tag-sadakat-borcu","tag-sozlesme-denetimi","tag-sozlesme-sonrasi-rekabet-yasagi","tag-tazminat-talebi","tag-ticaret-hukuku","tag-ticari-sirlarin-korunmasi"],"_links":{"self":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts\/13578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/comments?post=13578"}],"version-history":[{"count":1,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts\/13578\/revisions"}],"predecessor-version":[{"id":13580,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/posts\/13578\/revisions\/13580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/media\/13579"}],"wp:attachment":[{"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/media?parent=13578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/categories?post=13578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ozkokhukuk.com\/en\/wp-json\/wp\/v2\/tags?post=13578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}